{"id":206735,"date":"2019-04-11T17:14:18","date_gmt":"2019-04-11T17:14:18","guid":{"rendered":"https:\/\/unicumhaz.hu\/?page_id=206735"},"modified":"2020-04-15T16:40:50","modified_gmt":"2020-04-15T16:40:50","slug":"olaszorszagi-evek","status":"publish","type":"page","link":"https:\/\/unicumhaz.hu\/en\/olaszorszagi-evek\/","title":{"rendered":"Olaszorsz\u00e1gi \u00e9vek"},"content":{"rendered":"
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Olaszorsz\u00e1gi \u00e9vek<\/span><\/h2>\n

Years in Italy<\/span><\/h2>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t
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English article below<\/span><\/h4>\n\t<\/div>\n<\/div>\n\n\n\n\n
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Az Unicum miatt k\u00f6lt\u00f6ztem B\u00e9csb\u0151l Olaszorsz\u00e1gba. Salengo, egy h\u00edres olasz alkoholc\u00e9g tulajdonosa nagyon szerette az Unicumot, ez volt az egyik oka annak, hogy olyan komoly sikereket \u00e9rt el vele Olaszorsz\u00e1gban. M\u00e1s, \u00e1ltala terjesztett italok sokkal h\u00edresebbek voltak, j\u00f3val nagyobb c\u00e9gek term\u00e9kei. Ez esetben teh\u00e1t egy \u00e1rucikk szem\u00e9lyes szeretete sokkal t\u00f6bbet seg\u00edtett, mint a p\u00e9nz vagy a befoly\u00e1s.<\/p>\n

1970-ben v\u00e1lt \u00e1ltal\u00e1noss\u00e1 az a divat Olaszorsz\u00e1gban, hogy az emberek \u00e9tkez\u00e9s ut\u00e1n gyomorkeser\u0171t igyanak. Akkoriban m\u00e9g csak h\u00e1rom-n\u00e9gy ismert gyomorkeser\u0171 \u2013 amaro \u2013 l\u00e9tezett, manaps\u00e1g viszont m\u00e1r ezerh\u00e1romsz\u00e1z k\u00f6r\u00fcli a sz\u00e1muk. \u0150r\u00fcletes a konkurencia. Szinte minden kis v\u00e1rosnak megvan a saj\u00e1t amar\u00f3ja. Saleng\u00f3\u00e9k k\u00f6r\u00fclbel\u00fcl \u00e9vi egy milli\u00f3 \u00fcveg Unicumot adtak el. Az Unicum ma m\u00e1r kiv\u00edvta mag\u00e1nak azt a rangot Olaszorsz\u00e1gban, hogy az \u201e\u00ednyencek\u201d ragaszkodnak hozz\u00e1.<\/p>\n

Amikor el\u0151sz\u00f6r Olaszorsz\u00e1gba mentem, Genova mellett akartam lakni, hogy k\u00f6zel legyek Salengo irod\u00e1j\u00e1hoz. Tal\u00e1ltam egy sz\u00e9p h\u00e1zat Santa Margherit\u00e1ban, k\u00f6r\u00fclbel\u00fcl \u00f6tven kilom\u00e9terre Genov\u00e1t\u00f3l. Ez a hely a vil\u00e1gh\u00edr\u0171 olasz tengerpart f\u00f6l\u00f6tt van. A hegy tetej\u00e9n, San Lorenzo della Cost\u00e1ban b\u00e9reltem ki egy \u00f6reg vill\u00e1t, mely a tenger\u00f6b\u00f6lre n\u00e9z. Ott mindig ny\u00e1r \u00e9s tavasz van. Im\u00e1dtam azt a h\u00e1zat, noha eleinte mag\u00e1nyos voltam benne.<\/p>\n

Minden reggel bementem az irod\u00e1ba, Genov\u00e1ba. Salengo \u00fcgyn\u00f6keivel m\u00f3dszeresen v\u00e9gigutaztam Olaszorsz\u00e1got, mint az Unicum \u201egoodwill ambassador\u201d-ja. Els\u0151sorban az Unicum reput\u00e1ci\u00f3j\u00e1t \u00e9p\u00edtgettem, vagyis mai kifejez\u00e9ssel: a public relations volt a feladatom. M\u00e9g most is szoros sz\u00e1lak f\u0171znek ahhoz a c\u00e9ghez, b\u00e1r Salengo m\u00e1r meghalt.<\/p>\n

Csod\u00e1latos volt az \u00e9let abban a h\u00e1zban. K\u00e9s\u0151bb Firenz\u00e9be, Toscan\u00e1ba k\u00f6lt\u00f6zt\u00fcnk. Anne, a m\u00e1sodik feles\u00e9gem is im\u00e1dta Toscan\u00e1t, mint az angolok \u00e1ltal\u00e1ban. Rengeteg angol telep\u00fclt le arrafel\u00e9. Toscana egy\u00e9bk\u00e9nt Eur\u00f3pa egyik legnagyobb bortermel\u0151 vid\u00e9ke. A toscanaiak h\u00edresek a cinizmusukr\u00f3l, a cs\u00edp\u0151s nyelv\u00fckr\u0151l \u00e9s a karak\u00e1ns\u00e1gukr\u00f3l. Elmondok egy p\u00e9ld\u00e1t. Volt nek\u00fcnk egy nagy asztalunk, ami megtetszett Emilio Puccinak, a h\u00edres divattervez\u0151nek, mikor egyszer n\u00e1lunk eb\u00e9delt. Mindk\u00e9t feles\u00e9gem rajong a Pucci-modellek\u00e9rt. A Pucci csal\u00e1d t\u00f6rt\u00e9nete az 1400-as \u00e9vekig ny\u00falik vissza, a toscanai arisztokr\u00e1cia kiemelked\u0151 tagjai. El\u00e9g az hozz\u00e1, hogy Pucci k\u00e9rte, h\u00edvja fel \u0151t az iparos, aki az asztalt csin\u00e1lta, mert \u0151 is szeretne egyet. Az asztalos felh\u00edvta, de nem tudott vele besz\u00e9lni, csak a titk\u00e1r\u00e1val. Az asztalos azt mondta, ha nem besz\u00e9lhet szem\u00e9lyesen Puccival, akkor nem csin\u00e1l asztalt. \u00c9s nem is csin\u00e1lta meg. H\u00e1t ilyenek a toscanaiak.<\/p>\n

K\u00e9s\u0151bb az Unicum Gy\u00e1r Solar\u00f3ba telep\u00fclt, Mil\u00e1n\u00f3 mell\u00e9. Akkoriban nekem eszembe se jutott, hogy visszaj\u00f6jjek Magyarorsz\u00e1gra. Olaszorsz\u00e1got m\u00e1sodik haz\u00e1mnak tekintem, de az alap\u00e9rt\u00e9keimet m\u00e9gis ink\u00e1bb Amerika alak\u00edtotta ki. H\u00e1l\u00e1s vagyok mind a k\u00e9t orsz\u00e1gnak.<\/p>\n

Toscana \u00e9s Olaszorsz\u00e1g h\u00edres bora a Chianti Classico. A Consorcio Gallo Nero sz\u00f6vetkezett forgalmazza \u00e9s rekl\u00e1mozza. Lapo Mazzei, aki ennek a sz\u00f6vetkezetnek \u00e9s egy olasz banknak, a firenzei Cassa di Risparmi\u00f3nak az eln\u00f6ke, engem k\u00e9rt fel, hogy foglalkozzam a borok rekl\u00e1mj\u00e1val \u00e9s public relations\u00e9vel vil\u00e1gszerte. El is v\u00e1llaltam, \u00e9s k\u00e9t \u00e9vig csin\u00e1ltam. K\u00f6zben vas\u00e1rnap rendszeresen j\u00e1rtam a Fiorentina focicsapat meccseire. Ha ottmaradok, bev\u00e1lasztottak volna az eln\u00f6ks\u00e9gbe. A Fiorentina eln\u00f6ke megk\u00e9rt, hogy \u00e9rdekl\u0151djem egy magyar focista fel\u0151l, de ez az eln\u00f6k lezuhant egy rep\u00fcl\u0151vel, \u00fagyhogy a dolog ennyiben maradt.<\/p>\n

Ekkoriban ismerkedtem meg az Underberg csal\u00e1ddal. Rheinbergben van a gy\u00e1ruk, melynek most Emil Underberg \u00e9s csod\u00e1latos feles\u00e9ge, Christiane Underberg a tulajdonosa. \u0150k a vil\u00e1g legnagyobb italgy\u00e1rt\u00f3i \u00e9s terjeszt\u0151i k\u00f6z\u00e9 tartoznak.<\/p>\n

Az Underberg c\u00e9g megv\u00e1s\u00e1rolta az osztr\u00e1k G\u00fcrtler c\u00e9get, mely egy ideig a magyar Monimpexen kereszt\u00fcl v\u00e1s\u00e1rolt barackp\u00e1link\u00e1t. 1985-t\u0151l az Underberg c\u00e9ggel k\u00f6z\u00f6sen magyar barackp\u00e1link\u00e1t import\u00e1ltunk Ausztri\u00e1ba, amelyet ott palackoztak.<\/p>\n

K\u00f6zben eg\u00e9sz id\u0151 alatt \u00f6sszesen k\u00e9tszer j\u00e1rtam Magyarorsz\u00e1gon. A hetvenes \u00e9vekben Belgr\u00e1dban k\u00e9rtem egy v\u00edzumot, \u00e9s kaptam is, k\u00e9t napos \u00e1tutaz\u00e1sra jogos\u00edt\u00f3t. El\u0151sz\u00f6r elmentem Derekegyh\u00e1z\u00e1ra, ahol a kast\u00e9ly volt, ma szeretetotthon, azt\u00e1n f\u00f6lutaztam Pestre a gy\u00e1rhoz. Hatalmas v\u00f6r\u00f6s csillagot raktak a homlokzat\u00e1ra, gyorsan tov\u00e1bb hajtottam, f\u00f6l a V\u00e1rba, a h\u00e1zunkhoz, melyben ma is a t\u00f6r\u00f6k k\u00f6vets\u00e9g m\u0171k\u00f6dik. A gimn\u00e1ziumot is megn\u00e9ztem, azon is hatalmas v\u00f6r\u00f6s csillagot l\u00e1ttam. Egyetlen napot maradtam Magyarorsz\u00e1gon, azt\u00e1n elmenek\u00fcltem. M\u00e9g egyszer j\u00f6ttem haza, k\u00e9s\u0151bb, az amerikai gyerekeimmel, hogy megmutassam nekik, hogy mit \u00fasztak meg. A nyolcvanas \u00e9vek legv\u00e9g\u00e9ig t\u00f6bb\u00e9 eszembe se jutott, hogy hazat\u00e9rjek.<\/p>\n

Zwack P\u00e9ter
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English article<\/h4>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t
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I moved to Italy from Vienna because of Unicum. Salengo, the owner of a famous alcohol company, really liked Unicum, that was one of the reasons he accomplished so much with it in Italy.His other drinks he was distributing as well were way more famous than Unicum. In this case the passion for the liquer was much more important than the money or the influence.<\/p>\n

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It became a tradition in Italy in the 70\u2019s that people consumed bitters after heavy meals. There were only a few known bitters back then \u2013 called amaro-\u00a0 but this number has increased to around 1300. The competition is insane. Almost every small town has it\u2019s own amaro. Salengo sold approximately 1 million bottles of Unicum yearly. Unicum has managed to grow it\u2019s fame to be counted as a luxury liquer among the people in Italy.<\/p>\n

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When I first moved to Italy, I wanted to live next to Genova, to be as close to Salengo\u2019s office as possible. I found a nice house in Santa Margherita approximately 50 kilometers away from Genova. This place is adjacent to the well known Italian beach. I rented an old mansion on the top of the mountain in San Lorenzo della Costa, that overlooked the bay. There is a non stopping circle of summer and spring there. I loved that house, although I was quite lonely at the beginning.<\/p>\n

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Everyday I went to the office in Genova. I travelled accross Italy with Salengo\u2019s agents numeruos times and tried to convience them about the reputation of Unicum. Today you would call it a public relation. I still have a tight connection with that company, although Salengo has deceased since then.<\/p>\n

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The life was wonderful in that house. Later we moved to Toscana with my second wife Anne, who really fancied Toscana as Brittish people usually do. A lot of Brittish people settled down there. Toscana is one of Europe\u2019s biggest wine region. The toscanian people are famous of their cynicism,honsety and firmness. Let me give you an example. We had a really huge table, that Emilio Pucci the famous fashion designer immediately really took a liking to when we were having a lunch with him. Both of my wives are big fan of the Pucci-models. The Pucci family history goes back to the 1400, they were eminent member of the aristocrats of Toscana. Anyway back to the story. Pucci asked me who built this table because he wanted one for himself as well. Unfortunately when the craftsman were trying to contact him he was not able to reach out to him personally, he was only able to talk with Pucci\u2019s secretary.The craftsman stated that if he is not able to talk with Pucci he will not build the table. and so he did not. That\u2019s how the Toscanians are.<\/p>\n

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Later on the Unicum factory relocated in Solaro, next to Milan. Back then it never occured to me once to move back to Hungary. I always viewed Italy as my second home, but the times that I spent in the United States really formed my personality. I am grateful for both of the countries.<\/p>\n

Toscana\u2019s famous wine is Chianti Classico. It was distributed by the Consorcio Gallo Nero association.The chairman of this company and an Italian bank the Cassa di Risparmio, Lapo Mazzei has asked me to work on these wines and their public relation throughout the world. I accepted the request and worked with the wines for 2 years. During this time I attended the football matches of the Fiorentin every Sunday. If I had stayed there they would have chosen me to be a member of the board of directors. The chairman of Fiorentin reached out to me to ask about a hungarian football player for him, but unfortunately his plane crashed during one of his travel so the deal never happened.<\/p>\n

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In this time I have met the Underberg family. Their factory is in Rheinberg, which is currently led by Emil Underberg and his wonderful wife Christiane Underberg. They are one of the world\u2019s biggest alcoholic drink producers and distributors.<\/p>\n

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The Underberg company has purchased the austrian G\u00fcrtler company, which was importing apricot brandy through the hungarian Monimpex. From 1985 with the cooperation of the Underberg company we were importing apricot brandy to Austria.<\/p>\n

This whole time I have only been in Hungary twice. In the 70\u2019s I asked for a visa to Belgrade which I was granted and was able to stay there for 2 days. Firstly I went to Derekegyh\u00e1z, to see the castle then I travelled to Pest to see the factory. They attached a huge red star to the top of the building. I immediately drove to our house, which is in Buda castle and where the Turkish ambassady is located even to this day. I also went to the secondary school which I attended, it also had the big red star on it. I only stayed 1 day in Hungary then I left. I only returned one more time with my children who were born in the United States to show them, how things could have ended up if I stayed in Hungary. To the very end of the 80\u2019s it never occured to me once to ever return home again.<\/p>\n

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P\u00e9ter Zwack.<\/p>\n

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\n\t\t\t\t\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"Olaszorsz\u00e1gi \u00e9vek Years in Italy English article below Az Unicum miatt k\u00f6lt\u00f6ztem B\u00e9csb\u0151l Olaszorsz\u00e1gba. Salengo,...","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-206735","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/pages\/206735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/comments?post=206735"}],"version-history":[{"count":5,"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/pages\/206735\/revisions"}],"predecessor-version":[{"id":207715,"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/pages\/206735\/revisions\/207715"}],"wp:attachment":[{"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/media?parent=206735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}