{"id":206126,"date":"2019-03-22T20:02:31","date_gmt":"2019-03-22T20:02:31","guid":{"rendered":"https:\/\/unicumhaz.hu\/?p=206126"},"modified":"2019-03-22T20:02:31","modified_gmt":"2019-03-22T20:02:31","slug":"show-case-9","status":"publish","type":"post","link":"https:\/\/unicumhaz.hu\/en\/show-case-9\/","title":{"rendered":"Show Case 9"},"content":{"rendered":"<p>At the turn of the \u201920\u2019s and\u201930\u2019s, the economic depression affected countries all over the world including Hungary and the Zwack Company. The market for luxury products &nbsp;decreased substantially. &nbsp;Prohibition in the United States of America drastically reduced the export market. To make up for the deficit and utilize production space, &nbsp;&nbsp;the Company started manufacturing light bulbs and strip lighting marked 1, which appeared on the domestic market as well, with neon advertisements for Unicum lighting up&nbsp; the streets and squares of Budapest. See the 1936 photograph, marked 2, of the Oktogon, a square in the centre of the city, also featured next to the entrance to the museum.<\/p>\n<p>The \u201dreel of film\u201d , Mark 3, records&nbsp; the first advertising film in Hungary entitled \u201dThe Lucky Sailor\u201d shown in movie houses and directed by Gyula Macskassy, where the story behind &nbsp;the Drowning Man poster comes to life.<\/p>","protected":false},"excerpt":{"rendered":"<p>At the turn of the \u201920\u2019s and\u201930\u2019s, the economic depression affected countries all over the&#8230;<\/p>","protected":false},"author":1,"featured_media":206127,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[96],"tags":[],"class_list":{"0":"post-206126","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-show-cases"},"_links":{"self":[{"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/posts\/206126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/comments?post=206126"}],"version-history":[{"count":1,"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/posts\/206126\/revisions"}],"predecessor-version":[{"id":206128,"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/posts\/206126\/revisions\/206128"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/media\/206127"}],"wp:attachment":[{"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/media?parent=206126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/categories?post=206126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/tags?post=206126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}