{"id":206135,"date":"2019-03-22T20:05:57","date_gmt":"2019-03-22T20:05:57","guid":{"rendered":"https:\/\/unicumhaz.hu\/?p=206135"},"modified":"2019-03-22T20:05:57","modified_gmt":"2019-03-22T20:05:57","slug":"show-case-6","status":"publish","type":"post","link":"https:\/\/unicumhaz.hu\/en\/show-case-6\/","title":{"rendered":"Show Case 6"},"content":{"rendered":"<p>Show case 6 shows the progress of economic development together with mass production and a boom in the art of advertising at the beginning of the 20th century. The Zwack Company favoured &nbsp;witty &nbsp;advertisements with an immediate impact, the most successful poster, marked 1, being the Drowning or Water Man dating back to 1909 by Viktor Pachl . This poster has become a cult in Hungary and over the decades has often been used as satire and caricature as you can see by the different faces featured as the Drowning Man.&nbsp;<\/p>\n<p>In 1915, the \u201dGeneral\u201d,&nbsp; Jozsef Zwack, the founder of the Company, died and his life achievement was eloquently praised by the obituary published in the trade journal Magyar Ipar [Hungarian Industry] marked &nbsp;2. The management of the Company was taken over by Lajos Zwack, long a partner in the firm; his photograph, marked 3, can be seen on the lower shelf of the case. After his death in 1930, Lajos Zwack was followed by his two sons, B\u00e9la and J\u00e1nos.<\/p>","protected":false},"excerpt":{"rendered":"<p>Show case 6 shows the progress of economic development together with mass production and a&#8230;<\/p>","protected":false},"author":1,"featured_media":206136,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[96],"tags":[],"class_list":{"0":"post-206135","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-show-cases"},"_links":{"self":[{"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/posts\/206135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/comments?post=206135"}],"version-history":[{"count":1,"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/posts\/206135\/revisions"}],"predecessor-version":[{"id":206137,"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/posts\/206135\/revisions\/206137"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/media\/206136"}],"wp:attachment":[{"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/media?parent=206135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/categories?post=206135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/tags?post=206135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}