{"id":206529,"date":"2019-04-09T19:36:17","date_gmt":"2019-04-09T19:36:17","guid":{"rendered":"https:\/\/unicumhaz.hu\/?p=206529"},"modified":"2024-04-10T10:05:25","modified_gmt":"2024-04-10T10:05:25","slug":"6-vitrin","status":"publish","type":"post","link":"https:\/\/unicumhaz.hu\/en\/6-vitrin\/","title":{"rendered":"Show Case 6"},"content":{"rendered":"<div id=\"fws_69f209e249efe\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>A 20. sz\u00e1zad elej\u00e9n a gazdas\u00e1gi fejl\u0151d\u00e9s tov\u00e1bb gyorsult, kibontakozott a t\u00f6megtermel\u00e9s, \u00e9s a rekl\u00e1mok is ugr\u00e1sszer\u0171en fejl\u0151dtek, sokszor m\u0171v\u00e9szi szintre emelkedtek, ahogy azt a vitrin bemutatja. A legsikeresebb rekl\u00e1m a \u201eVizesember\u201d volt, amit Pachl Viktor k\u00e9sz\u00edtett az 1900-as \u00e9vek elej\u00e9n. A plak\u00e1t kultikuss\u00e1 v\u00e1lt Magyarorsz\u00e1gon \u00e9s az elm\u00falt \u00e9vtizedekben gyakran szolg\u00e1lt rajzok, karikat\u00far\u00e1k, f\u00e9nyk\u00e9pek alapj\u00e1ul. A vitrinben a \u201eVizesember\u201d arcait l\u00e1thatj\u00e1k, amit sz\u00e1mos ismertebb magyar szem\u00e9lyis\u00e9g is a mai napig \u00fajraalkot, legink\u00e1bb a Balatonban. 1915-ben elhunyt a c\u00e9galap\u00edt\u00f3 Zwack J\u00f3zsef, a \u201eGener\u00e1lis\u201d, akinek munk\u00e1ss\u00e1g\u00e1t a Magyar Ipar c\u00edm\u0171 szaklapban \u00edrt, als\u00f3 polcon lev\u0151 nekrol\u00f3g m\u00e9ltatta. A c\u00e9g vezet\u00e9s\u00e9t fia, a c\u00e9gben m\u00e1r r\u00e9g\u00f3ta t\u00e1rs, Zwack Lajos vette \u00e1t, a r\u00f3la k\u00e9sz\u00fclt fot\u00f3t a 3-as sz\u00e1m jel\u00f6li a vitrin als\u00f3 polc\u00e1n.\u00a0 Zwack Lajost 1930-ban bek\u00f6vetkezett hal\u00e1la ut\u00e1n a v\u00e1llalat \u00e9l\u00e9n k\u00e9t fia, B\u00e9la \u00e9s J\u00e1nos k\u00f6vette.<\/p>\n<p><strong>A vitrinen l\u00e9v\u0151 QR k\u00f3d<\/strong> seg\u00edts\u00e9g\u00e9vel felfedezheti, hogy mi lehet a v\u00edz alatt.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"A 20. sz\u00e1zad elej\u00e9n a gazdas\u00e1gi fejl\u0151d\u00e9s tov\u00e1bb gyorsult, kibontakozott a t\u00f6megtermel\u00e9s, \u00e9s a rekl\u00e1mok...","protected":false},"author":1,"featured_media":206136,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107],"tags":[],"class_list":{"0":"post-206529","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-vitrinek"},"_links":{"self":[{"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/posts\/206529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/comments?post=206529"}],"version-history":[{"count":3,"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/posts\/206529\/revisions"}],"predecessor-version":[{"id":211416,"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/posts\/206529\/revisions\/211416"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/media\/206136"}],"wp:attachment":[{"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/media?parent=206529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/categories?post=206529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/tags?post=206529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}