{"id":206560,"date":"2019-04-09T21:01:21","date_gmt":"2019-04-09T21:01:21","guid":{"rendered":"https:\/\/unicumhaz.hu\/?p=206560"},"modified":"2024-04-10T10:20:48","modified_gmt":"2024-04-10T10:20:48","slug":"16-vitrin","status":"publish","type":"post","link":"https:\/\/unicumhaz.hu\/en\/16-vitrin\/","title":{"rendered":"Show Case 16"},"content":{"rendered":"<div id=\"fws_69f389fdaaf6b\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>A vitrin jobb oldala mutatja be Zwack P\u00e9ter \u00e9let\u00e9nek \u00fajabb m\u00e9rf\u00f6ldk\u00f6v\u00e9t: 1953-ban csal\u00e1dot alap\u00edtott, feles\u00e9g\u00fcl vette Iris Rogers-et. \u00d6t gyermek\u00fck sz\u00fcletett: Peter Junior, Gioia, Alexa, Iris \u00e9s John. Mint azt a korabeli fot\u00f3k tan\u00fas\u00edtj\u00e1k, boldog csal\u00e1di \u00e9letet \u00e9ltek, el\u0151sz\u00f6r Chicago-ban majd New Yorkban kedvenc kuty\u00e1jukkal, Pajt\u00e1ssal.<br \/>\nZwack P\u00e9ter elt\u00f6k\u00e9lten dolgozott annak \u00e9rdek\u00e9ben, hogy a Zwack n\u00e9v fennmaradjon az Amerikai Egyes\u00fclt \u00c1llamokban. Ennek \u00e9rdek\u00e9ben szerz\u0151d\u00e9st k\u00f6t\u00f6tt a Jim Beam c\u00e9ggel, hogy a c\u00e9g Zwack n\u00e9vvel gy\u00e1rtson \u00e9s forgalmazzon gint, vodk\u00e1t \u00e9s slivovitzot. Ebben az id\u0151ben az Egyes\u00fclt \u00c1llamokban m\u00e9g csak kezdeti, gyermekkor\u00e1t \u00e9lte a min\u0151s\u00e9gi borok koncepci\u00f3ja. Zwack P\u00e9ter Alexis Lichine-nel, a vil\u00e1gszerte ismert borszak\u00e9rt\u0151vel egy\u00fctt jelent\u0151s szerepet j\u00e1tszott a min\u0151s\u00e9gi borok Egyes\u00fclt \u00c1llamokbeli forgalmaz\u00e1s\u00e1nak ki\u00e9p\u00edt\u00e9s\u00e9ben. Beutazta Eur\u00f3p\u00e1t, a fontosabb bortermel\u0151 vid\u00e9keket, hogy kiv\u00e1lassza azokat a borokat, amelyeket majd az \u0151 c\u00e9g\u00fck forgalmaz az \u00f3ce\u00e1n m\u00e1sik oldal\u00e1n. A franciaorsz\u00e1gi \u00e9s n\u00e9metorsz\u00e1gi bor\u00e1szatokn\u00e1l tett l\u00e1togat\u00e1sair\u00f3l k\u00e9sz\u00fclt k\u00e9peket az als\u00f3 polcon l\u00e1thatja.<\/p>\n<p>&nbsp;<\/p>\n<p>A vitrin bal sz\u00e1rnya a hazai lik\u0151ripar strukt\u00far\u00e1j\u00e1ban 1961-ben bek\u00f6vetkezett v\u00e1ltoz\u00e1st szeml\u00e9lteti: megalakult a teljes lik\u0151ripart koncentr\u00e1l\u00f3 Magyar Lik\u0151ripari V\u00e1llalat (MALIV), amelynek \u00edgy az Unicum Lik\u0151rgy\u00e1r is r\u00e9sze lett. Min\u0151s\u00e9gi termel\u00e9s\u00e9vel \u00e9s term\u00e9keivel tov\u00e1bbra is rangot jelentett az iparon bel\u00fcl, az Unicum Lik\u0151rgy\u00e1rra a min\u0151s\u00e9gi italok gy\u00e1rt\u00e1s\u00e1t \u00e9s a MALIV nyugati exportj\u00e1t b\u00edzt\u00e1k. A szocialista orsz\u00e1gokban els\u0151k\u00e9nt a MALIV k\u00f6t\u00f6tt szerz\u0151d\u00e9st a Coca-Cola Company-val, \u00e9s 1968-ban a v\u00e1llalat k\u0151b\u00e1nyai gy\u00e1r\u00e1ban palackozni kezdte a \u201ekapitalizmus jelk\u00e9p\u00e9t\u201d, a Coca-Col\u00e1t.<\/p>\n<p><strong>A vitrinen l\u00e9v\u0151 QR k\u00f3d<\/strong> seg\u00edts\u00e9g\u00e9vel megismerheti Zwack P\u00e9ter Amerik\u00e1ban \u00e9l\u0151 gyermekeit is.<\/p>\n<p><strong>A legals\u00f3 QR k\u00f3d<\/strong> leolvas\u00e1s\u00e1val pedig belelapozhat a 140 \u00e9ves lik\u0151ripari t\u00f6rt\u00e9nelem kiadv\u00e1ny\u00e1ba.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"A vitrin jobb oldala mutatja be Zwack P\u00e9ter \u00e9let\u00e9nek \u00fajabb m\u00e9rf\u00f6ldk\u00f6v\u00e9t: 1953-ban csal\u00e1dot alap\u00edtott, feles\u00e9g\u00fcl...","protected":false},"author":1,"featured_media":206106,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107],"tags":[],"class_list":{"0":"post-206560","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-vitrinek"},"_links":{"self":[{"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/posts\/206560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/comments?post=206560"}],"version-history":[{"count":2,"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/posts\/206560\/revisions"}],"predecessor-version":[{"id":211422,"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/posts\/206560\/revisions\/211422"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/media\/206106"}],"wp:attachment":[{"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/media?parent=206560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/categories?post=206560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/tags?post=206560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}