{"id":206566,"date":"2019-04-09T21:03:21","date_gmt":"2019-04-09T21:03:21","guid":{"rendered":"https:\/\/unicumhaz.hu\/?p=206566"},"modified":"2024-04-10T10:23:21","modified_gmt":"2024-04-10T10:23:21","slug":"18-vitrin","status":"publish","type":"post","link":"https:\/\/unicumhaz.hu\/en\/18-vitrin\/","title":{"rendered":"Show Case 18"},"content":{"rendered":"<div id=\"fws_69f5188b4cd36\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>Zwack P\u00e9ter 1970-ben visszat\u00e9rt Eur\u00f3p\u00e1ba. \u0150 \u00e9s m\u00e1sodik feles\u00e9ge Anne Marshall, angol \u00edr\u00f3 \u00e9s \u00fajs\u00e1g\u00edr\u00f3, Firenz\u00e9be k\u00f6lt\u00f6ztek egy r\u00e9gi renesz\u00e1nsz vill\u00e1ba. Az egyik k\u00e9pen Zwack P\u00e9ter l\u00e1that\u00f3 a bej\u00e1rati ajtajuk el\u0151tt, a m\u00e1sikon a medence mellett \u00fcl\u0151 h\u00f6lgy az ekkor m\u00e1r a kilencvenes \u00e9veiben j\u00e1r\u00f3 Mici nagyn\u00e9ni, Ady Endre Mylitt\u00e1ja.<\/p>\n<p>Az Unicum ebben az id\u0151ben Olaszorsz\u00e1gban k\u00e9sz\u00fclt. P\u00e9ter \u00e9s Anne k\u00f6z\u00f6sen vett r\u00e9szt az Unicum gy\u00e1rt\u00e1s\u00e1ban \u00e9s PR munk\u00e1j\u00e1ban, szorosan egy\u00fcttm\u0171k\u00f6dve az \u00e9rt\u00e9kes\u00edt\u00e9st v\u00e9gz\u0151 nagy genovai szeszipari c\u00e9ggel, \u00e9s az Unicum igen kedvelt itall\u00e1 v\u00e1lt szerte Olaszorsz\u00e1gban. A f\u00e9nyk\u00e9peken P\u00e9ter \u00e9s Anne l\u00e1that\u00f3k, amint a gy\u00f3gyn\u00f6v\u00e9nyeket keverik az Unicum gy\u00e1rt\u00e1s\u00e1hoz Mil\u00e1n\u00f3ban. Ekkor Anne m\u00e1r els\u0151 gyermek\u00e9t, S\u00e1ndort v\u00e1rta.<\/p>\n<p>Zwack P\u00e9ter bevezetett egy lik\u0151rcsal\u00e1dot is Zwack m\u00e1rkan\u00e9v alatt, melyet Ausztri\u00e1ban gy\u00e1rtottak, \u00e9s sikeresen export\u00e1lta \u0151ket, legf\u0151k\u00e9pp az Amerikai Egyes\u00fclt \u00c1llamokba. A vitrin \u00e9rdekess\u00e9ge a fels\u0151 polc jobb sz\u00e9l\u00e9n l\u00e1that\u00f3 Unicum Menta, amely mint az Unicum \u201eny\u00e1ri v\u00e1ltozata\u201d igen n\u00e9pszer\u0171 volt Olaszorsz\u00e1gban. A fels\u0151 polc el\u0151ter\u00e9ben l\u00e1that\u00f3 Alexa Zwack fot\u00f3ja, aki 8 \u00e9vig dolgozott egy\u00fctt \u00e9desapj\u00e1val a lik\u0151r\u00f6k Egyes\u00fclt \u00c1llamokbeli marketingj\u00e9n. Az als\u00f3 polcon l\u00e1that\u00f3 a Zwack Attack jelv\u00e9ny, mellyel P\u00e9ter Junior vezette be a Zwack m\u00e1rk\u00e1kat New Yorkban.<\/p>\n<p><span style=\"text-decoration: line-through;\"><br \/>\n<\/span>A vitrin bal sz\u00e1rnya a magyarorsz\u00e1gi esem\u00e9nyeket mutatja be: 1971. janu\u00e1r 1-\u00e9n a sz\u00e1mos szeszgy\u00e1rat m\u00e1r \u00e9vek \u00f3ta mag\u00e1ba t\u00f6m\u00f6r\u00edt\u0151 nagyv\u00e1llalat, a Szeszipari Orsz\u00e1gos V\u00e1llalat (SZOV), \u00e9s a MALIV \u00f6sszevon\u00e1s\u00e1val megalakult a Szeszipari V\u00e1llalatok Tr\u00f6sztje.<\/p>\n<p>Ebben az \u00e9vtizedben kezd\u0151d\u00f6tt az \u00fagynevezett \u201eUnicum-l\u00e1z\u201d, az ital termel\u00e9se t\u00edz \u00e9v alatt a h\u00e1romszoros\u00e1ra emelkedett, els\u0151sorban annak viszonylag alacsony \u00e1ra, de \u00edze \u00e9s csomagol\u00e1sa miatt is, annak ellen\u00e9re, hogy szinte mindig hi\u00e1nycikk volt.<\/p>\n<p><strong>A vitrinen l\u00e9v\u0151 QR k\u00f3d<\/strong> seg\u00edts\u00e9g\u00e9vel m\u00e9g t\u00f6bbet tudhat meg a Zwack csal\u00e1d Olaszorsz\u00e1gban t\u00f6lt\u00f6tt \u00e9veir\u0151l.<\/p>\n<p>K\u00e9rj\u00fck, f\u00e1radjon a k\u00f6vetkez\u0151, a m\u00fazeum k\u00f6zep\u00e9n \u00e1ll\u00f3, 4 r\u00e9szre osztott vitrinhez!<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"Zwack P\u00e9ter 1970-ben visszat\u00e9rt Eur\u00f3p\u00e1ba. \u0150 \u00e9s m\u00e1sodik feles\u00e9ge Anne Marshall, angol \u00edr\u00f3 \u00e9s \u00fajs\u00e1g\u00edr\u00f3,...","protected":false},"author":1,"featured_media":206100,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107],"tags":[],"class_list":{"0":"post-206566","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-vitrinek"},"_links":{"self":[{"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/posts\/206566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/comments?post=206566"}],"version-history":[{"count":2,"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/posts\/206566\/revisions"}],"predecessor-version":[{"id":211424,"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/posts\/206566\/revisions\/211424"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/media\/206100"}],"wp:attachment":[{"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/media?parent=206566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/categories?post=206566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/unicumhaz.hu\/en\/wp-json\/wp\/v2\/tags?post=206566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}