Unicum House awaits visitors with an exciting new feature: in the visitor center, they can learn about the legendary history of the Zwack family, its iconic moments and unforgettable advertisements through a special, 270° immersive film projection. The innovative technology, presented for the first time in the culture of Hungarian beverage production, is unique in that it transports the viewer to another world with its intense expressive power, uniquely guiding them through the family's more than 200-year history and conveying the inimitable heritage of the Zwack brand.
The moving picture summary of the Unicum House, which has now received a spectacular visual addition, forms the basis of all museum programs. The renewed film thus provides an even richer experience, which – just like the Unicum positive attitude – is worth experiencing. The projection, which takes place on a total of three walls, almost envelops and enchants the visitor, who may find himself on an exciting journey through time. During the projection, guests can immerse themselves in the history of Unicum, learning about such adventurous details as the escape of the original Unicum recipe from the country during World War II or the fate of the barrels brought from the cellar, from which the soldiers tried to build a pontoon bridge, and the triumphant return of Péter Zwack to Hungary. Archive footage, family photos and memorable moments from the life of Unicum and the Zwack family promise a colorful, emotional, and captivating journey.
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