The Unicum House has an exciting new attraction for visitors: from September this year, the visitor centre will host a special 270° ever-changing film projection of the legendary history of the Zwack family, their iconic moments and unforgettable advertisements. This innovative technology, a first in the culture of the Hungarian beverage industry, with its intense expressiveness that transports the viewer into another world, is a unique way to take you back to the family’s 200-year history and to convey the inimitable heritage of the Zwack brand.
The cinematic summary of the Unicum House, now with a spectacular visual complement, is the basis of all museum programmes, making the renewed film an even richer experience, and one that, like the positive Unicum experience, is worth living. The screening, which takes place on three walls, envelops and enchants the visitor, who can find himself on an exciting journey through time. During the screening, guests can immerse themselves in the history of Unicum, including adventurous details such as the original Unicum recipe being smuggled out of the country during World War II, the fate of the barrels brought up from the cellar to build a pontoon bridge, or the triumphant return of Peter Zwack to Hungary. Archival footage, family photos and memorable moments from the life of Unicum and the Zwack family promise a colourful, emotional and captivating journey.
For more information, please visit the page below:
